Does your website meet the 4 requirements for it not to be a wasted website? How much money have you spent on building your website? Well, if these 4 criteria are not met properly, please stop what you are doing and start learning how to implement these 4 criteria into your website.
These are organic search results from SEO. Some people say SEO can be compared to buying a house whereas Google Ads can be compared to renting a house. My understanding of the two products is that Google has a set of rules: let people with money buy with money; let people with talent buy with talent.
While many customers spend effort comparing and negotiating discounts from digital marketing firms, Google actually offers many free and useful tools that not a lot of customers know about. Many of these tools are very important for the success of your website as these tools will bring in more website traffic.