2 types of digital marketing strategy

digital-marketing-strategy-000

The tactics are the details and the actionable steps or executable things that you’re actually going to go and put into practice. So the digital marketing strategy being the business model you’re using, the market that you’re going to go after, the messages you’re going to use, and the media choices that you’re going to deploy your marketing on, and then the tactics being things like what frequency are you going to post…