The main types of 2 digital marketing strategies
The big players in paid digital marketing strategy(paid media) right now are obviously the kingpins like Facebook ads, Instagram ads, youtube ads, LinkedIn ads, and google ads. Essentially the major networks with ads added to the back of their name. Organic content shows up in the news feeds of people that follow you whereas with paid marketing and paid media it shows up in the news feeds and on the devices of the people that you choose through targeting.
Advantages and disadvantages of 2 digital marketing strategies
Of course, for all digital marketing strategies, there are pros and cons to both. Organic is free essentially in nature but it’s going to be a little more limited in reach because the way the algorithms work is they like to make money. Paid media on the other hand has the obvious downside of costing money. On the bright side, it allows you to reach a ton of people very quickly.
The essential of digital marketing strategies
So essentially the choice between organic and paid comes down to time versus money, but also the rate at which you want to experience results.
The efficient digital marketing strategy: Direct response versus brand awareness
Direct response digital marketing strategy is unsurprisingly direct in its goal to get a response. Basically, when you do direct response marketing you’re creating an ad or you’re creating a piece of content and you’re focused on getting an immediate and tangible return (something like a lead, or a sale, or a phone call, or a visit, or a sign up).
Direct response digital marketing strategy would be run by a Facebook ad expert to generate a lead (send out an email, measure the number of conversions, promote a video track how many people signed up for a free trial). All of these are direct responses because you’re expecting a direct digital marketing strategy(something ideally immediately and you’re going to be able to track and measure it). So you can do more of what works and less of what doesn’t.