Hey there, today we will be going over the common question of, “What is PPC and what do they do?”
PPC (Pay-Per-Click) | Professional Toronto PPC Agency Explains
Are you struggling to get more traffic to your website? Let’s talk about PPC. PPC is one of the best ways to attract visitors online and we will cover what it is in terms you should know and why you want to use it. PPC stands for pay-per-click and pay-per-click advertising is a method of online marketing where you can place ads in strategic places online and pay a fee only when the ad is clicked by a visitor, hence the name pay-per-click. It’s a way to buy visits to your site rather than attracting them organically.
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For example if we look at a typical search results page on Google, Yahoo, or Bing, the paid ads are up top and are usually labeled. As set organic results are the ones underneath. On social media, the ads can appear as posts on a feed, banner ads on the side and then a variety of other firms – Facebook, Twitter, Instagram, YouTube, and even Pinterest have options for paid advertising on top of social media and search result pages. You’ll notice ads placed in strategic places on all kinds of websites all over the internet. This is the world of PPC. If you want the Rank #1 PPC Agency in Toronto to strategize the placements of the ads, please visit our Toronto GOOGLE PPC Agency Service page.
CPC (Cost-Per-Click)
Now every time a user clicks on any of these ads, the advertiser pays a specified fee. This fee is called the cost per click, or CPC for short. If you’re considering doing paid advertising you might be wondering how much is the cost per click? Well the answer is it really depends. It all depends on how much competition there is for the space where you want to put your ad, To put things into perspective, the average cost per click across industries in the US is between one and two dollars. Some are as cheap as a few pennies while others can cost more than $50 per click. If you want our PPC agency professionals to optimize the cost-per-click, please contact us or click on the bolded text. If you want more free in-depth guides and lessons, you can visit our YouTube Channel.
CPM (Cost-Per-Impression)
Another key term you should know is CPM. CPM stands for cost per thousand impressions and applies to display and video ads, only as opposed to the cost per click where you pay based on how many times your ad is actually clicked, CPM is based on impressions alone. You’re literally buying the right to simply show your ad a certain amount of times, regardless of how many times it’s clicked. So there you have it. PPC, CPC, and CPM. You’re already learning the lingo of pay-per-click advertising. If you want to learn more about Toronto PPC, you can read our blog to learn more interesting things and the world of E Marketing.
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