Pay-Per-Click Beginners: PPC Agency Toronto Explains

What’s up everyone? Welcome to the True-E digital Marketing PPC beginner course. Today, we’re going to start our PPC advertising course. This first part is just gonna be pay-per-click advertising explained for beginners. If you’re just getting started with pay-per-click advertising, maybe you’re just trying to learn a little bit more about it for your own business. Maybe you just got a job in pay-per-click advertising and you need to know more. We, the Rank #1 PPC Agency in Toronto, is going to continue to put out more and more lessons and free courses about PPC, SEO, and more on out YouTube Channel as well as on this website for PPC courses. You can keep learning and so you’ll be ready to go no matter what it is you’re trying to achieve.

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What is PPC advertising?

Pay-per-click advertising is a form of advertising where if you’re an advertiser, you pay for each click to your website. Every single click that you’re driving, you’re paying for each click. You don’t pay for impressions, you’re paying for clicks. Google Ads is the most well-known pay-per-click advertising network along with Bing Ads and Facebook Ads. I consider Facebook to be a pay-per-click advertising network even though technically it’s not. It’s really considered social advertising and you’re generally paying for impressions on Facebook ads but I still consider it to be a pay-per-click advertising network. Ultimately, advertisers are setting bids on keywords for clicks to their websites. You’re either bidding on keywords or you’re bidding on audiences.

Example of Google PPC

Let’s think of a random scenario. Let’s say that we have a Google Ads campaign with around 3000 impressions but it only has 16 clicks. This means that we will pay for those 16 clicks only. If each click was around 10 cents, it would cost us $1.60 total since impressions do not count towards the price. Impressions are mainly to tell you how many people your advertisement actually reached. This is why it’s called pay per click advertising and the reason is because you’re paying for each click to your website. If you want perfect Google PPC campaigns, click the bold link and get your free audit today!

How does PPC advertising work? | PPC Agency Toronto Expert Explains

Hi there, I have done PPC campaigns for a long time now and I’ll give a basic rundown on how PPC works.

You set a bid for clicks to your website and you’re either bidding on keywords or you’re bidding on audiences. You’re also setting a bid for how much you’re willing to pay for each click to your website. Bids can really vary in price ranges. For something like home décor, you might be bidding one to two dollars. For something like real estate, you might start bidding up to $5, $6, or even $7 depending on the market. The bids will vary in how popular the keywords are and how competitive the audience are as well. If you’re in some lawyers or some insurance company, they probably bid upwards of twenty to thirty dollars per click. Some of the top bids go above fifty dollars for each click to your website. How much you’re paying for click generally depends on how much revenue each clicked in can drive to your business.

For example, if you’re in a lawyer, you’re willing to pay $50 per click because one client can equal thousands and thousands of dollars. Same with real estate agents.

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