SEO Calgary is so important for local small business

Hard to find good SEO Calgary? here is the answer.

Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.

If you sell blue widgets in Calgary, would you rather buy a billboard so anyone with a car in your area sees your ad (whether they will ever have any interest in blue widgets or not), or show up every time anyone in the world types “buy blue widgets” into a search engine? Probably the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.

SEO Calgary is so important for local small business
SEO Calgary is so important for local small business

People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.

1. What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility in Calgary when people search for products or services related to your business in Google and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business .

2. The 12 Most Important SEO Ranking Factors in Calgary

There are 200+ SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages), you need to optimize your online presence to cater to these factors.

SEO Calgary is so important for local small business
SEO Calgary is so important for local small business

The good news is that not all of the 200+ ranking factors are equal. Some ranking factors are more important than others. As you plan your SEO strategy, pay special attention to these 12 factors that impact rankings the most.

  1. Site Security
  2. Crawlability
  3. Mobile-Friendliness
  4. Page Load Speed
  5. User Engagement
  6. High-Quality Content
  7. The Right Target Keywords
  8. Optimized Content
  9. Structured Data
  10. Consistent Business Listings
  11. Backlink Profile
  12. Domain Age

3. Is SEO a Waste of Money in Calgary?

SEO Calgary is so important for local small business
SEO Calgary is so important for local small business

You might have heard that SEO is dead….a waste of money. Depending on your views of the matter and what you expect, it MIGHT be a waste of money in you choose the wrong SEO company or the wrong SEO services in Calgary. However, if you grasp how SEO has changed over time, you’ll see that SEO still has plenty of value.

#1 – The Best Benefits of SEO are (Mostly) Free

It doesn’t cost anything for your website to appear in search results. Unlike PPC advertising, it’s also free to you and your audience when someone clicks on your website on the results page.

However, you’ll likely need to spend some money with a content writing agency to create web copy and blog posts that are optimized for search engines. Your content won’t see the benefits of SEO without partnering with someone skilled in SEO practices.

#2 – More Than Half of Your Website Traffic Might Depend on SEO

An SEO study suggests that a whopping 64% of referral traffic is generated organically. Let that sink in.

More than half of your business’s website traffic could be thanks to people finding you via organic web searches.

#3 – SEO Creates a Better User Experience

User experience (UX) has become a central focus lately, and not just because it’s helpful for customers. A well-crafted UX can also be the precise signal search engines need to index your website appropriately.

With an improved UX, your audience isn’t the only thing that benefits. Your website also gets a much-needed nod from search engines, which will help you attract new audience members and – hopefully – more leads.

#4 – You Can Measure the Results of SEO

John Wannamaker once said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”

Many businesses find themselves in a similar situation. The truth is, you may never know the effectiveness of each part of your marketing and advertising strategies, but you can measure your SEO efforts.

There are tools available (some of which are free) that can help you measure your SEO results. However, partnering with an SEO company that’s already familiar with all things SEO can help you get the best results while freeing up your time for other areas of your business.

#5 – The Benefits of SEO are Long-Lasting

As previously mentioned, once you gain the benefits of SEO, they don’t disappear overnight.

While advertisements and campaigns may become dated, your SEO will never go out of style. Your rankings won’t vanish if you stop paying for your SEO service.

However, getting to the top is only part of the battle. Staying at the top requires ongoing dedication. You will need to dedicate a little time to maintenance and upkeep if you want to maintain your rankings.

四、What SEO cost in Calgary 2021?

Most SEO services in Calgary cost between $400-$4,000 per month, but there is no industry standard for SEO pricing. The cost varies depending on the services you want, the payment model you choose, and your goals. 

五、How to Choose The Right SEO Agency for your Business?

So you can’t simply select a name that merely looks good enough. You need to do your research and proceed with your eyes open. Here are some tips to get you headed in the right direction.

SEO Calgary is so important for local small business
SEO Calgary is so important for local small business

# 1 – Define your SEO goals

Identify which areas of your online presence need work. So begin with a digital marketing competitive analysis. Do you need a new website or simply tweak your current SEO tactics? 

# 2 – Gather all the relevant information 

For that, you need unbiased opinions about the SEO agency. There are tons of data that you need to look into, such as online reviews, case studies, and customer testimonials. And you should read all of them, starting with the most recent ones. This is a relevant indicator of how much the company is on top of current SEO trends.

Begin by searching for them on Google and Yelp. And because each industry has unique modules as well as different consumer expectations, you should be thorough with your research. A reputable agency will be more than willing to supply you with all the information you need.

# 3 – Identify the techniques they utilize

To get proof of how effective an agency is, ask to see the numbers of key SEO performance indicators.

Even though they may not be able to provide all the details due to customer confidentiality clauses, they can show some proof of how good they are at their job. After all, professional SEO firms typically track and measure campaign results. This allows them to refine strategies until optimal results are obtained.

# 4 – Visit the SEO Company

It is your opportunity to connect with the entire team. Both of you need to be able to relate and understand one another from the get-go. Bringing all members onto the same page from the beginning saves time and resources. Moreover, this is the part where the agency will walk you through some of their tactics. Not only does it bring their passion and creativity to the table, but it also shows their attitude towards you and your business. 

# 5 – Be clear about the budget

Before investing in an SEO agency, consider your budget. How much can you afford to spend? 

A non-competitive local service campaign can cost a couple of hundred dollars per month, while a more aggressive competitive national product can cost thousands. Do you have the funds to back your SEO campaign for the long haul? We can all agree that the budget is an important factor before choosing an SEO agency.

You need to inquire about SEO packages that fall into your budget. But remember, there are risks associated with low-cost SEO agencies. If they do not properly follow proper Google guidelines, they can damage your brand’s reputation. Or worse, incur Google penalties on your site.

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