In this lesson, we’ll talk about 3 link building strategies to get backlinks. These are the most popular strategies that our expert and professional Markham SEO company uses for backlinks. Before we get started, it’s important to set the expectations for this lesson. We have to talk about the difference between a strategy and a tactic. To me, strategies are higher level in the sense that it outlines the scope of the plans. Whereas tactics are more micro and often focused around smaller steps. So the strategy sets you in the right direction and the tactics kind of define how you get there.
Read the previous lesson: Link Building
3 Strategies to get Backlinks | SEO Company Markham
Alright, so when it comes to link building, there are 3 main strategies to get backlinks. You can create them, buy them, or earn them. Let’s talk about what each method looks like, their level of difficulty and effectiveness.
The first method is to create backlinks. Creating backlinks means to manually add links on one domain back to yours. Adding your website to directories, leaving comments on blog posts, or adding your website’s URL to your social media profile will help create these backlinks. Anyone can do this with minimal effort. Like almost all easy things in life, they’re generally not that effective from an SEO and ranking perspective.
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Now, buying backlinks is exactly as it sounds.
You pay webmasters or authors a fee, and in return, they’ll link back to a page on your site. Now, this is against Google’s Webmaster Guidelines and can potentially result in a penalty. That is anything from losing ranking positions or even worse, your pages removed from Google’s search index. Also, buying links isn’t exactly cheap. We contacted 250 websites to ask if they sell links. And we found that the average cost of buying one was nearly $353 USD. Of course, we didn’t buy any. In terms of level of ease, if you have the money, it’s super easy to do because it’s just a transaction. Now, in terms of the effectiveness, I think that they’re highly effective until you are caught. In my opinion, the risk isn’t worth the reward, especially if you want to build a business that’ll stand the test of time.
Read about Link Schemes from Google.
The final way to get backlinks is to earn them. There are 3 common ways you can do this. The first and most common are links that are earned through email outreach. This is when you email other website owners and editors and ask them to link to you. Another way to earn backlinks is by becoming a source for an online publication or media outlet. For example, if a journalist references you in an article, they’ll often link to you and/or your social media profiles.
Bonus Strategy | SEO Company Markham
There actually is a way to earn backlinks organically. For example, if someone visits your page from a link on social media, organic search, word of mouth or wherever and decides to link to you, then that’s an earned link. Now, even though 100% organic links may sound like the best way to get them, I don’t want you to bank on that. These kinds of links are typically less consistent unless you’re an extremely well known brand with extremely well crafted content AND you’re already getting significant exposure. It takes time to build a reputation that’s well-trusted and for those organic links to come in on a regular basis. If you’re just hoping and waiting, you’ll likely fall behind because your competitors will actually be busy BUILDING links by reaching out to other website owners. Generally speaking, the harder it is to obtain a link, the more valuable it’ll be.
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