Keyword Research | SEO Markham Expert Teaches

Hey guys, welcome to the 3rd part of the main keyword research course. If you haven’t read the first two lessons, please click the links listed below.


Now that you are caught up, lets learn how to find keywords based on the things you learned in lesson 1 and 2.

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Let’s get started.

The 2 Macro Steps | SEO Markham Expert Teaches

So keyword research is the process of finding keywords that people are searching for in search engines. The general process can be divided into two macro steps.

Step 1 is to generate keyword ideas.

Step 2 is to validate whether those keywords are worth going after.

Now, this lesson is mostly about step 1: generating keyword ideas for your website. In order to do that, you need a keyword research tool. Keyword research tools show you information on keywords like their search volume, keyword difficulty scores and other SEO metrics.

Plus, they should help you discover potential topics worth going after. There are a lot of tools out there and you’re free to use whichever ones you want. Alright, so we’re going to be doing some keyword research for the rest of this lesson. If you want the Rank #1 SEO website to do your SEO for you, click on the bold text.

So let’s say that the website we’re doing keyword research for is a golf blog.

And the way this blog generates revenue is through affiliate commissions, meaning they promote other people’s products and when someone clicks on one of the links and makes a purchase, you’re compensated with a commission. So the first step is to come up with a list of seed keywords. A seed keyword is just a broad keyword related to your niche. We’ll go to the keyword research tool and add a few seeds for our golf site. So that might be “golf balls,” “golf clubs,” and “golf hats” to name a few.

Next, I’ll go to the Phrase match report which will show us keywords that include any of these phrases. And just like that, we will get a lot of keyword ideas but for this example, we have around 125,000 keyword ideas with search volumes and a ton of other helpful metrics, some of which we’ll touch on later.

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The 5 Point Checklist | SEO Markham Expert Teaches

Now, 125,000 keywords is just way too much to filter through. So before we continue, let’s take a second and revisit the 5-point checklist from the first lesson in this module. Again, the five things we’re looking for when it comes to choosing keywords are:

1. We want keywords that have search demand.

2. Keywords with traffic potential.

3. Keywords with business potential.

4. We need to be able to match search intent.

5. We want to know how hard it’ll be to rank at the top of Google for that keyword.

So when we’re generating keyword ideas, we’ll be able to check off the first 4 points. As for the fifth, we’ll tackle that in the next lesson.

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The next lesson: Choosing Keywords | SEO Markham Expert Teaches is now available.

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