What is Social Media Marketing?

Everyone wonders what social media marketing is exactly. Well, what is social media marketing? Social media marketing is a form of marketing that involves the promotion of your product and/or services on social media platforms. 

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What is social media marketing and what do they do?

Many people wonder, what is social media marketing and what does it do? Social media marketers use social media platforms to connect your audience with your brand and increase sales and improve website traffic. This would include publishing great content on your social media platforms and engaging with your followers, analyzing your results and running social media advertisements.

What are some of the most popular social media platforms?

The most popular and the most important social media platforms in 2021 are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, TikTok and Reddit. 

Facebook and Instagram are both run by Facebook and have amazing advertisements. So, what is social media marketing in these two platforms? Facebook has very good data on the users of Facebook and Instagram and can target the correct audience groups because of their advanced library of data. They can target different demographic areas, age groups, ethnicity, language, genders and more. 

Popular Ways of Posting on Social Media

Some people wonder what they should post on social media. Since there are so many to choose from, the biggest categories are text, images, videos, and links. Text posts are great for social media platforms like Reddit, Facebook and Twitter as you can easily hold discussions in the comment sections and reply to the comments. Images posts are great for Facebook, Instagram, Pinterest, Snapchat, and Reddit as these social media platforms are great for spreading images and they have the perfect formats in doing so. Video posts are great with Facebook, YouTube, TikTok and Reddit as they have great video players or can only be used as a platform to share videos. 

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