OUR PPC Services
May the traffic be with you!
True-E Marketing is one of the top online marketing companies in North America with over 15 years of experience.
Our team brings together industry elites from NASDAQ Internet-listed companies in the United States. We focus on helping your company develop a localized online marketing plan.
We are one of the few digital marketing companies that provide free online marketing training courses. We have about 10,000 students all over the world. Our students come from Canada, the United States, China, Australia, and Europe.
What is PPC (CPC)?
PPC(pay-per-click) is a model of internet marketing in which advertisers pay a fee each time when their ads are clicked. Every time your ad is clicked and sends a visitor to our website, you need to pay the search engine a small amount fee. Essentially, PPC is a method of buying website traffic rather than attempting to “earn” these visits organically.
Search engine advertising is one of the most common forms of PPC. When someone searches a keyword that related to your business offering, PPC allows advertisers to bid for ad placement(Most people click on the top-ranked sites).
Different types of Google Ads?
There are 5 Main Types of Google Ads.
1. Google Display Ad
2. Google Discovery Ad
3. YouTube Ad
4. Google shopping Ad
5. Google Smart Ad
These advertisement forms make up the majority of all advertisements you see on Google or Google owned Apps.
Learn more on our YouTube Channel and this video.
True-E’ s PPC Formula
Our Customers Say
True-E is known for their professional and great services. They really know how to do website development, SEM and SEO. I highly recommend them if anyone is looking for an online digital marketing expert! Very good!
William Pu Music Academy
I am a real estate agent from Vancouver. True-E has done a very good job in the design and development of my real estate website, and I have also learned a lot in online marketing training courses such as SEO and website design. I am also a student of Jenny. In the training course, the YouTube video that the teacher taught me is very effective, and I given to True-E Marketing 5-stars review!
Jenny is our company’s, 58Home Inc (Toronto, Canada), online marketing consultant. Jenny and her team are very skilled in SEO, website design, digital marketing training, PPC, and so on. I am her student and learned so much from her about digital marketing, like how to make and edit videos using a cell phone, how to use online marketing through Facebook, TikTok and websites, and how to make more organic search for our website using SEO techniques. I am very glad to work and study with Jenny.
TLCG Property Management Inc
True-E is known for their professional and great website design & development, SEM and SEO. I really recommend them if anyone is looking for an online digital marketing expert!
M Medi Spa
They have a good aesthetic of the design and very useful website SEOs. We would love to corporate with True-E again in the future!
One of the characteristics of SEM(search engine marketing) is that it can be promoted on search engines. As a result, the ranking of the website can be improved in a short period and therefore bringing in traffic. In Europe and America, SEM is mainly applied to Google bidding advertising.
SEM is a tool to bring in instant traffic at a lower cost while SEO generally takes two to six months to be effective.
A real case: we have a customer who did PPC by himself with the price of $10.31 per click. If he wants to get 1,000 clicks, he will spend $10,000 before optimization. With our PPC optimization, the pay-per-click price has dropped to $2.82. And he can get 1,000 clicks for only $2,800. A huge difference.
Moreover, SEM has the advantages of a higher exposure rate and lower cost compared with traditional advertising forms, which meets consumption habits of young generation.
Many small business owners use newspapers, billboard advertisements, or handing out flyers as their advertising strategies. They know that the conversion rate is low, and they think that this method can give some exposure and some popularity. But actually, it is a waste of money.
1.Active and passive
Google ads place corresponding text ads based on user’s search keywords. Facebook uses demographic data, interest data, and behavior data to deliver video/image ads to target customers.
2.Different marketing purposes
Most brands who use Google ads tend to choose keywords with high purchase intentions to convert as a goal. Facebook ads are more suitable for improving brand awareness and product awareness.
Google ads are mainly text. The preparation of Google ads is more easier than pictures and videos.Facebook ads are mainly videos and pictures. The video itself is easier to attract costumers’ attention than text, giving people an intuitive feeling, forming a viral spread, and interacting with consumers.
Facebook is more likely to target users than Google because it has more information for audience targeting such as age, gender, region, language, user’s hobbies and behaviors.
5.Target audience type
Facebook ads are more suitable for e-commerce B2C; Google ads are suitable for both B2B and B2C.
True-E selects keywords based on the comprehensive consideration of keyword price, difficulty, and traffic. We have scientific and numerically oriented methods to determine:
1. keywords that are more suitable for SEO
2. keywords that are more suitable for advertising
3. keywords that competitors may ignore but can bring traffic.
In this way, whether it is long-term or short-term, we can stably control costs and bring in traffic.
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True-E Marketing is a top-rated, award-winning full-service marketing agency, based in Toronto and serving clients across North America.
We are determined in producing high performance and cost effective marketing result. Choose our renowed solutions in digital marketing, advertising and custom web design for faster growth.
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