OUR PPC Services

May the traffic be with you!

True-E Marketing is one of the top online marketing companies in North America with over 15 years of experience.

Our team brings together industry elites from NASDAQ Internet-listed companies in the United States. We focus on helping your company develop a localized online marketing plan. 

We are one of the few digital marketing companies that provide free online marketing training courses. We have about 10,000 students all over the world. Our students come from Canada, the United States, China, Australia, and Europe.

I wish to improve my website performance!

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What is PPC (CPC)?

PPC(pay-per-click) is a model of internet marketing in which advertisers pay a fee each time when their ads are clicked. Every time your ad is clicked and sends a visitor to our website, you need to pay the search engine a small amount fee. Essentially, PPC is a method of buying website traffic rather than attempting to “earn” these visits organically.

Search engine advertising is one of the most common forms of PPC. When someone searches a keyword that related to your business offering, PPC allows advertisers to bid for ad placement(Most people click on the top-ranked sites).

Different types of Google Ads?

There are 5 Main Types of Google Ads.

1. Google Display Ad
2. Google Discovery Ad
3. YouTube Ad
4. Google shopping Ad
5. Google Smart Ad

These advertisement forms make up the majority of all advertisements you see on Google or Google owned Apps.

Learn more on our YouTube Channel and this video.

True-E’ s PPC Formula

To make an appointment for a 20-minute free online consultation with zoom, register on our website to contact our assistant. You need to send us your website link, the keywords you want to rank for, and your competitors' websites in advance so that we can have a basic understanding of your industry.
Our experienced team will first analyze your website, industry and its competitors. The team will then formulate strategies based on the analysis results.
We will estimate the time and cost of reaching the target based on the results of the research and analysis and send you a detailed contract for execution and a quote within one week.
We will communicate with customers every month and send progress reports. We will also check all relevant indicators and data to continue to improve our strategies, and to ensure that we target the right audience.

Our Customers Say 

Google Rating for True-E

4.8 out of 5 stars
100+  Reviews on Google

True-E is known for their professional and great services. They really know how to do website development, SEM and SEO. I highly recommend them if anyone is looking for an online digital marketing expert! Very good!

William Pu Music Academy

I am a real estate agent from Vancouver. True-E has done a very good job in the design and development of my real estate website, and I have also learned a lot in online marketing training courses such as SEO and website design. I am also a student of Jenny. In the training course, the YouTube video that the teacher taught me is very effective, and I given to True-E Marketing 5-stars review!

Mans International

Jenny is our company’s, 58Home Inc (Toronto, Canada), online marketing consultant. Jenny and her team are very skilled in SEO, website design, digital marketing training, PPC, and so on. I am her student and learned so much from her about digital marketing, like how to make and edit videos using a cell phone, how to use online marketing through Facebook, TikTok and websites, and how to make more organic search for our website using SEO techniques. I am very glad to work and study with Jenny.

TLCG Property Management Inc

True-E is known for their professional and great website design & development, SEM and SEO. I really recommend them if anyone is looking for an online digital marketing expert!

M Medi Spa

They have a good aesthetic of the design and very useful website SEOs. We would love to corporate with True-E again in the future!


Our Plans


Monthly Ad Spend ≥ $10,000
17% of Ad Spend/Mo
  • Includes All ADVANCED Services
  • Keywords: Up to 800
  • Ad Groups: Unlimited
  • Platform Options: Google, Facebook&Tiktok
  • 2 Hours' Dedicated Consulting
  • Keywords Reorganization


Monthly Ad Spend $5,000---$10,000
19% of Ad Spend/Mo
  • Included All STARTER Services
  • Keywords: Up to 500
  • Ad Groups: Up to 35
  • Platform Options: Google, Facebook
  • Shopping Ads
  • On-Demand Bid Strategy Optimization


Monthly Ad Spend $2,000--$5,000
  • Competitor Analysis
  • Unique Campaign Development
  • Ads Copywriting
  • Keywords: Up to 300
  • Ad Groups: Up to 10
  • Platform: Google

Our Certificates

Google Ads Display

Google Ads Search

Google Ads Vedio

Shopping Ads


The Difference Between Google Advertising (SEM) and Google Search Engine Optimization (SEO)

First of all, we should know what our SEO services include:

One of the characteristics of SEM(search engine marketing) is that it can be promoted on search engines. As a result, the ranking of the website can be improved in a short period and therefore bringing in traffic. In Europe and America, SEM is mainly applied to Google bidding advertising.

SEM is a tool to bring in instant traffic at a lower cost while SEO generally takes two to six months to be effective.


How to Save Money in PPC?

A real case: we have a customer who did PPC by himself with the price of $10.31 per click. If he wants to get 1,000 clicks, he will spend $10,000 before optimization. With our PPC optimization, the pay-per-click price has dropped to $2.82. And he can get 1,000 clicks for only $2,800. A huge difference.

Moreover, SEM has the advantages of a higher exposure rate and lower cost compared with traditional advertising forms, which meets consumption habits of young generation.

Many small business owners use newspapers, billboard advertisements, or handing out flyers as their advertising strategies. They know that the conversion rate is low, and they think that this method can give some exposure and some popularity. But actually, it is a waste of money.

What is the Difference between Google Ads (especially search ads) and Facebook Ads?

1.Active and passive
Google ads place corresponding text ads based on user’s search keywords. Facebook uses demographic data, interest data, and behavior data to deliver video/image ads to target customers.
2.Different marketing purposes
Most brands who use Google ads tend to choose keywords with high purchase intentions to convert as a goal. Facebook ads are more suitable for improving brand awareness and product awareness.
3.Advertisement form
Google ads are mainly text. The preparation of Google ads is more easier than pictures and videos.Facebook ads are mainly videos and pictures. The video itself is easier to attract costumers’ attention than text, giving people an intuitive feeling, forming a viral spread, and interacting with consumers.
Facebook is more likely to target users than Google because it has more information for audience targeting such as age, gender, region, language, user’s hobbies and behaviors.
5.Target audience type
Facebook ads are more suitable for e-commerce B2C; Google ads are suitable for both B2B and B2C.


Why Should You Choose the Same Agency for SEO and Advertising?

True-E selects keywords based on the comprehensive consideration of keyword price, difficulty, and traffic. We have scientific and numerically oriented methods to determine:

1. keywords that are more suitable for SEO

2. keywords that are more suitable for advertising

3. keywords that competitors may ignore but can bring traffic.

In this way, whether it is long-term or short-term, we can stably control costs and bring in traffic.

We’re Featured On

True-E Marketing is a top-rated, award-winning full-service marketing agency, based in Toronto and serving clients across North America.
We are determined in producing high performance and cost effective marketing result. Choose our renowed solutions in digital marketing, advertising and custom web design for faster growth.

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