The first thing you need to know about eCommerce(eCommerce website design) website is that the opportunities are vast. A lot of people think that eCommerce (eCommerce website design) is oversaturated and that it’d be impossible for them to start up a successful business. The truth is: it is harder to start an eCommerce business(eCommerce website design) today than it was five years ago. But there is still so much more opportunity available. A lot of people are on the edge of starting a business, but just never follow through with it because they get discouraged.
Ecommerce website has been growing very strongly since 2015 with the year-to-year growth getting higher and higher. There is more opportunity today than there was maybe five years ago. The fact is that direct-to-consumer and private labeling is growing at an extremely fast pace. Manufacturers and brands are realizing that they don’t need to work with these retail partners. They can bypass them keep their profits high and be more in control of their brand and their audience.
It’s not just the us, global eCommerce website sales will top 4 trillion dollars in 2020 and reach 6.5 trillion dollars by the year 2021. Every retailer is shifting more and more towards eCommerce. Investing more in their digital footprint as well as their online presence even chipotle is investing heavily in their online platform. So if restaurants are doing it then of course retail is like 10 times more likely to. There is so much opportunity for you to do well in this space. And there’s always going to be way more consumers as there are creators and sellers. And there is a never-ending and growing group of people who buy everything online. So take advantage of this huge shift to start your own business.
This first point, if you’ve been on the fence about starting your own eCommerce business(eCommerce website) and think that e-commerce is something that is too late to get into or too hard to get into. It’s not too late people are starting e-commerce businesses today, and a lot of them are seeing success. It is a hard business to get right. But if you are able to succeed, it’s gonna change your life completely.
Next up is the fact that marketing is king. This is stuff that you really should know yourself before you hire out to other people. First, there are hundreds of ways to market and get sales. It’s a field that’s always evolving, so you constantly have to be experimenting or learning in order to get the best ROI return on your investment. Why is marketing so important? The main factor is visibility. Without visibility, no one will buy your product because no one will see and no one will know that it exists. It could literally be the best product in the world, but without adequate marketing, it’s going to be very hard to succeed.
There are two types of marketing the first is to raise brand awareness and the second is to increase your sales. You want to have a marketing plan and this marketing plan totally depends on your type of business and product. For some Instagram influencers, marketing might be the best ROI. For some youtube ads, google ads, sponsored posts, and social media, those could be a lot better. It does involve a fair degree of trial and error. So you have to enter with the expectation that the first few dollars that you spend on marketing aren’t going to fully work out. But if you keep trying and trying, you will stumble upon a type of marketing strategy that works for your brand or company.
Next is that your customers should not be everyone. This is a very important part because a lot of new eCommerce(eCommerce websites) people think that if they make a product that appeals to everyone then everyone will want to buy it. The truth is that if you do have a product that appeals to everyone that product will likely only appeal to everyone a little bit. Certainly not enough to get them to buy. Customer is likely to just purchase something that’s more specialized or more directed at a certain need. The most successful products and this is especially true for private labeling are niche products. This is a type of product that you don’t think that there would be too much demand for but there actually is. So when you are creating your first product just note that it does not need to appeal to everyone. It should be a product that clearly fits the bill for a small group of people. Aiming your product at a smaller audience also helps with your marketing return on investment. No one has enough money to do eCommerce website marketing to everyone in the world so don’t even think about it. What you want to do is you want to market towards a specific crowd of people. Think about your gold buyer (their age, their demographic, their interest, their location, their gender, their values), and that is something you need to have in mind when developing that product. If you can pinpoint a certain type of person that is most likely to buy a product, then that is a great sign.