Determining The Ranking Difficulty | SEO Company Markham

Hey guys, this is the fourth lesson on SEO with your favorite Markham SEO Company, True-E Digital Marketing. if you haven’t read the third lesson yet, you can do so here: Read the third lesson on SEO NOW.

I am going to show you how hard it will be to rank high, such as the first page, in Google or any of the search engines. Today’s lesson will help you understand how hard it will be to rank high for your target keywords. If you feel that you need professional help, make sure to reach out to us, the professional SEO company, to help you with your SEO.

When it comes to ranking in Google, you need to understand who you’ll be up against before you target a keyword. This is a great strategy to know to understand your competitors, who you have to face, and the battles you need to take to rank higher than your opponents. That means your competitors can be different for every single keyword you target.

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The 3 Main Points of Finding a Competitor | SEO Company Markham TIPS

There are three main things you’ll want to consider before you decide to compete with your opponents.

  1. Search Intent
  2. Metrics
  3. Topical Authority

Alright, let’s start with search intent. The first thing you need to do is look at the SERP and ask yourself: “Do some of the top-ranking pages fail to closely match search intent?” To find this out, you can go through the 3 C’s of search intent as we discussed in lesson 2 (Read Lesson 2 for SEO and Keywords HERE).

In general, if the top pages include the primary keyword or a variation of it in the title and/or URL, they’re likely targeting that keyword.

For example, all of the top-ranking pages for the query, “how to save money” are exactly about that. A query like “best convertible car seat for small cars” is a bit mixed. Some pages have gone specifically with the angle “for small cars.” and as a result, it’s probably matching searcher intent better than the more broad posts about the best convertible car seats for any car. With it being mixed, it shows that this keyword and the SERP is weak because there aren’t a lot of content about the best convertible car seats for small cars.

Metrics | SEO Company Markham TIPS

Metric 1

The first metric to look at is the number of websites that are linking to the page. We call this “referring domains.” As I mentioned in module one, backlinks are one of Google’s most prominent ranking signals. If a page has a lot of quality links pointing at it, then it’ll be more competitive to rank. So before choosing a keyword, you need to ask yourself: “Can I get more quality backlinks than the top-ranking pages?”

Metric 2

The second metric is website authority. We call this Domain Rating, which represents the overall strength of a website’s backlink profile. You should be going after keywords where your website’s DR is in a similar ballpark range as the top-ranking pages. At the very least, one of the top-ranking pages should be in the same range as your website.

For instance, if each of the sites that position in the top 10 have high DRs and you have a DR of suppose, 10, then, at that point, you might need to consider contending when you’re at a comparative level. So let’s add that question to our checklist: “Is my website in a similar DR range or higher than the top-ranking websites?”

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