Welcome to the SEO course for beginners, from the best SEO company in Markham. Throughout the next 5 lessons, we’ll be talking about arguably THE most important AND most challenging SEO strategy. It’s called link building. To kick things off, we’re going to talk about what it is, why it’s important, and the mindset you’ll need to have to be successful at it. Let’s get started.
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So what is Link Building? | SEO Company Markham
By definition, link building is the process of getting other websites to link to a page on your website. These hyperlinks are called backlinks. Now, while the end result might make sense conceptually and seem simple, the part that most people don’t understand and can’t seem to get right is this: THE PROCESS.
This ultimately boils down to emailing complete strangers and asking them to link to you. Now, let’s take a quick second to talk about how strange and kind of awkward this might sound. So let’s go through a few scenarios and then we’ll revisit this definition of link building. Link building is very important for SEO as it give more authority to the website that is being linked to other websites. If you want higher authority scores and higher rankings for your website, get your free audit from our SEO Markham Professionals!
Let’s say that you have a blog for your website about, let’s say, medical news. Now if some random person sends you an email and asks for you to add their link into your website. Would you do it? No. Of course not. In fact, you probably wouldn’t even reply or click the link in her email to actually check and see if her content is as good as she claims. This means that you shouldn’t make random strangers to post your website link on their blogs and websites.
Someone you know well and can be trusted, such as a mentor or a previous supervisor at a SEO company, asks you to do the same thing as mentioned above, would you do it? Well, it depends on how much you trust them. If you know them well and trust them, then you can definitely help them out. So if you have students under your belt, you can always ask them for favors as simple as putting your website link in their website.
Reasoning of these Scenarios | SEO Company Markham
The point of these scenarios is to show you that the PROCESS of link building is actually very relational and can sometimes take more time than you might like. In the first scenario, you don’t know the person contacting you. You don’t owe them anything. You don’t trust them. They’re blindly coming in, almost invading your inbox, and asking you for a favor without offering any kind of value in return.
Now, when your mentor asks you for a link, there’s a real relationship there. There’s a sense of trust, respect and gratitude. Now while you can’t and shouldn’t try to become “friends” with everyone just to get links, you’ll find that your best links will usually come from relationships that are sparked from email outreach. With a professional SEO company like True-E, it is much easier to create these opportunities and relationships.
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