You need to be on social media. YouTube, Facebook, Twitter, Instagram, and some of the most popular sites out there on the web, even Snapchat, are doing really well. But as a beginner, all of this is overwhelming and complicated and the social media marketing strategy is difficult. So how do you start your own social media marketing strategy? Today, we’re going to share with you how to get started with social media as a beginner and create an easy to understand social media marketing strategy.
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If you’re in b2b, the chances are LinkedIn is going to be the best social network for your social media marketing strategy. Twitter is also another good social network for b2b but LinkedIn typically is better for your social media marketing strategy. If you’re in b2c, Facebook does really well for your social media marketing strategy. Instagram does really well for your social media marketing strategy.
YouTube does really well for your social media marketing strategy. Funny enough, YouTube works for both b2b and b2c and this is an important social media platform for your social media marketing strategy. Now, here’s the thing, you also have to look at what type of content do you like creating? Are you someone who’s really good with videos, and if so, you probably want to start with YouTube or LinkedIn for your social media marketing strategy.
Facebook is much more competitive than YouTube. You can get longevity even if you don’t have an audience, don’t have a subscriber pool, and you can get more traffic over time because of Facebook, and that people don’t really search on their YouTube. People perform searches all day long for videos, and your videos can continually get views if you rank higher. This is a key understanding for a social media marketing strategy. If you’re going after an older demographic, Facebook is amazing. If you’re going after a younger demographic, Instagram and Snapchat are amazing.
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